Social media isn’t just a tool for driving business. Many singers, actors, and even athletes use their accounts to gain more followers (sometimes with the help of SMM services. Social networks today help celebrities and brands to get closer to their audience.
But it’s very likely that the pharmaceutical companies’ tricks to increase reach are different from those used by football stars to attract subscribers. What are these differences – let’s try to find out below.
Which actors are represented on social media?
Jennifer “Rachel Green” Aniston, who recently launched Instagram and immediately captivated it with an epic growth in subscribers (the first million – in just sixteen minutes!), excelled on social networks in general. She proved to be the most popular of all American actresses and actors on Instagram, Facebook, and TikTok.
According to the analysis of user behavior on Facebook, Instagram, Twitter, and YouTube, Jen came to the top of the list several times. The actress has pushed the planet’s highest-paid actor Dwayne “The Rock” Johnson to second place. Third place went to actress Lili Reinhart, who played Betty Cooper in the TV series Riverdale.
Fourth place went to Camila Mendes, Veronica from Riverdale. The 47-year-old actress and model Gabrielle Union complete the top 5.
Next up are 82-year-old George Takei, Star Trek’s Hikaru Sulu, 25-year-old singer, actress, and model Madeline Petsch (Cheryl – again from Riverdale), Miss World 2000 Priyanka Chopra, 30-year-old actress Nina Dobrev (“The Vampire Diaries”) and model and actress Emily Ratajkowski.
But what are celebrities doing on social media to boost their popularity?
Why is “closer” always good?
All Celebrities and public figures are primarily individuals, which means that everyone comes to social media with their own needs and experiences. Some of them run their sites themselves, but most turn to PR agencies to promote their accounts on social networks:
- Some are already pretty good at social media and just need advice and guidance on how to improve their online presence.
- Others have no idea where or how to start and need help and advice. If they feel safe enough after some time, they can use the platforms on their own
- Some celebrities worry about the myriad of possible networks and the mistakes others have made on social media in the past.
That’s why it’s important to always first understand what is needed and what motivates each person. This is the main task of PR agencies specializing in social media marketing.
Then, together with the specialists, a beautiful online profile is developed that fits the style and character of the star and with which the celebrity feels comfortable. For example, if someone likes to talk about themselves, it makes sense to use Twitter. Others are more visual types and platforms like TikTok or Instagram are suitable for them.
How sincere are celebrity profiles and posts?
Everything always depends on the celebrity himself. But surprisingly many actors create their own contributions.
The smart actor quickly learns that it’s important to stay in touch with his fans. For most, creating a direct channel of communication with their fans is a new experience, and they also appreciate the feedback.
Of course, no one can be online around the clock. Many big international stars are not able to manage their online profiles themselves. This is where PR agencies come into play again. After all, there’s nothing wrong with having a presence, even if it’s from a third person.
By the way: Everyone knows that Madonna does not sit in front of her PC around the clock and post posts on her Facebook page. Although her “online voice” is different, that hasn’t stopped followers from loving her Facebook profile.
But even big brands benefit from the presence of stars on social media. Using celebrities and fans of a popular personality is by no means a new marketing concept. What has changed over time is the way brands work with celebrities.
With personalities like athletes, actors, and singers making a name for themselves, brands target influencers with a large audience to get their brand message across to users.
Interesting example: There was a lot of discussion about the famous selfie of Ellen DeGeneres at the Oscars 2014. DeGeneres pulled out a Samsung Galaxy Note to take a selfie with a group of A-list stars. In just 2 days, this photo was retweeted 3 million times. Oscar sponsor Samsung said the photo was unplanned. However, this was the best example of successful product placement.