Entertainment has been changing at a very high rate and is influenced by technology, the behaviors of the audience, and changes in cultures. In the case of corporate brands, it is no longer optional but strategic to know and conform to such trends. This post can be used to provide an example of how to use entertainment trends to facilitate meaningful interaction. New Trends that are Reshaping the Landscape Immersive experiences Virtual Reality (VR), Augmented Reality (AR), and immersive theater, are rendering entertainment highly interactive. Streaming diversification: Even more than movies and music, live streams, interactive, and social-first content are …