Email marketing and the first episode of a new series; it’s actually exactly the same! Anyway, I hear what you think. To start with, because of the grandiose opening that we expect when we are ready with our popcorn and press the open or play button. You have to get the pilot of a series over the line, the same applies to the content in the first e-mail that the reader receives. What the other reasons for the great similarity between solo ad emails and TV shows are, you can read in this blog. Are you ready? 1. Do …