The entertainment industry is a new and quickly growing industry that is changing the way we view marketing. It has been dubbed the “fourth screen” because it is a platform that can reach people anywhere, anytime. The entertainment industry has been affected by modern marketing in many ways. It has opened up opportunities for marketing to be used in ways that were not previously possible, such as selling tickets to events or even advertising on billboards. It also has brought about a shift in how brands are marketed to consumers because of the rise of digital platforms and social media. …